Qatar Central Bank presented a case study entitled “Banking Services Users Protection Department” as the QCB is deemed one of the first central banks to establish a department, which attends to the problems encountered by the banking services users.

The said paper was presented during the 8th GCC Customer Care Conference organized by Datamatix under the patronage of Al Ain Municipality, along with several regional and international institutions, and held from February 21-24, 2010.

Datamatix Group Managing Director, Mr. Ali Al Kamali stated in a press release: "The 8th GCC Government & Business Global Competitiveness Customer Care Strategy Development Conference constitutes a turning point in the course of development of the customer care philosophy in the region and represents a sagacious vision of the latest developments, trends and practices currently applicable around the world in the customer care field".

He added: "This strategic partnership will turn the Conference into an important meeting point and will constitute a good opportunity for the attendees to exchange their expertise and information about the latest practices and strategies in the area of customer service with a view to expand the horizons of the participants and overtake the traditional concepts and ideas."

Al Kamali pointed out that: “QCB’s participation as a distinguished government strategic partner falls within the efforts exerted by the government institutions in the State of Qatar in particular and throughout the region in general to promote customer care ethics and culture, which have had the greatest impact on the development of methodologies aimed to listen and follow-up customer expectations and satisfaction, study and apply distinctive and modern trends in dealing with multicultural customers, develop effective strategies and deal with new technologies to acquire customer service skills commensurate with the aspirations of the citizens and residents, as well as the economic sector according to international standards.

It is worth mentioning that the 4-day conference discussed customer care standards and strategies, driving customer care through innovation and integrating customer feedback into business strategies.